Mighty: Launching a New Vertical in 90 Days
Launched a medical‑lien financing vertical in 90 days, achieved 98 % customer retention, and enabled a $9 M Series B plus $105 M dedicated funding.
Role: Founding Product Manager & Designer
Timeline: Jan 2017–Apr 2017
Platform: Web
Snapshot
Challenge
Core plaintiff‑only financing plateaued in a hyper‑niche market.
Goal
Enter adjacent medical‑lien financing to unlock new TAM and secure growth capital.
Outcome
Product launched in 3 months, 98 % retention, $9 M equity + $105 M fund.
Context & Problem
In 2016, Mighty was a vertical SaaS platform for personal injury lawsuit financing, providers of cash advance against future settlements. Growth had stalled because of the hyper-niche market, putting Series B at risk.
In 2017, I led the strategic expansion from plaintiff financing into medical financing. I researched, scoped, designed and implemented the new product suite with a team of 5 engineers.
Scope & Responsibilities
  • In-depth analysis of adjacent funding markets to validate medical‑lien opportunity.
  • User research (8 interviews, 2 onsite shadows).
  • MVP scoping & roadmap facilitation with Eng + Sales.
  • End‑to‑end UX/UI design in Sketch; interactive prototype in InVision.
  • Product ownership through build, QA, GTM enablement, and post‑launch analytics.
Approach
1
Discovery
Conducted 8 in-depth interviews and 2 on-site shadow sessions. Mapped end-to-end workflows and documented processes.
2
Roadmap & MVP Scoping
Led roadmap planning sessions with engineering & sales. Defined MVP scope and prioritized launch-critical workflows.
3
Prototype & Test
Created Sketch designs and InVision prototype. Prototype used in sales demos to close 3 design partners. Refined designs based on partner feedback.
4
Build & QA
Worked with engineers to implement the solution in 6 weeks.
5
Launch & Iterate
Owned GTM messaging, enablement, and continuously tracked metrics and user feedback to ensure ongoing alignment with client needs.
Research Artifacts
Solution Highlights

Portfolio Snapshot

Real‑time roll‑ups of lien exposure and payoff liability give executives instant risk visibility.

Applications Command Center

Surfaces the highest‑value cases first, shrinking daily triage from >100 cluttered emails to a focused queue.

Unified Case Workspace

Keeps every document, decision, and attorney email in one timeline so underwriters never bounce between Outlook, fax, and spreadsheets.

Funding Details Drawer

Slide‑out panel surfaces CPT codes, service dates, billing & purchase amounts alongside inline status controls, enabling underwriters to review and update a request in seconds without leaving the case record.

Template Docs

Auto‑generates legal documents required and lets users email or fax them with one click, slashing copy‑paste work and ensuring compliance.

Prototype
Results & Impact
Speedy Launch
Successfully launched new vertical in 3 months.
High Retention
Achieved 98% customer retention across both verticals.
Successful Raise
$9 million in equity funding, plus $105 million for a litigation finance fund.
Reflections & Learnings
  • Selling with prototype greatly reduced risk – Interactive prototype secured design partners to validate interest and ensure we had subject matter experts to build with.
  • Design with users – Having design partners ensured we had direct assess to subject matter experts and speedy feedback.
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