Mighty: Market Expansion & Product Strategy
I led strategic expansion from Plaintiff Funding into Medical Funding, transforming Mighty from a single-vertical SaaS into a comprehensive funding management platform. Designed and launched new vertical in 3 months while maintaining 98% customer retention.
Executive Summary
- Expanded B2B SaaS platform from Plaintiff Funding into Medical Funding vertical
- Led product strategy and design with team of 5 engineers
- Launched new product line in 3 months
- Maintained 98% customer retention rate
Context
Market Position
- Established player in Plaintiff Funding (liens for living costs)
- Core market innovation reaching saturation point
- Significant overlap between Plaintiff and Medical Funding workflows
- No specialized software competitors in the space
Business Challenge
The business strategy was to maximize lien volume through Mighty's platform by:
- Building tools 10x better than existing generic solutions
- Expanding into adjacent verticals
- Maintaining high retention while growing into new vertical
- Supporting complex multi-stakeholder workflows (funders, attorneys, medical providers)
Approach
1
Discovery
- Conducted in-depth interviews with medical funders, brokers and attorneys
- Mapped end-to-end workflows and documented processes
2
User Testing
- Created and validated prototypes with end users
- Iteratively refined designs based on user feedback
3
Development
Built industry-specific workflows on existing architecture to minimize technical risk.
4
Launch
Successfully introduced the new vertical while maintaining high customer retention.
Risk Management
Competitive Differentiation
Developed industry-specific workflows to outperform generic CRM solutions.
Technical Risk Mitigation
Leveraged existing architecture and designed a flexible data model.
Market Risk Reduction
Validated market through existing customer base overlap and attorney relationships.
Business Impact
Launch Success
Successfully launched new vertical in 3 months.
High Retention
Achieved 98% customer retention across both verticals.
Market Leadership
Established Mighty as the only specialized solution in the Medical Funding market.
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