I led strategic expansion from Plaintiff Funding into Medical Funding, transforming Mighty from a single-vertical SaaS into a comprehensive funding management platform. Designed and launched new vertical in 3 months while maintaining 98% customer retention.
Executive Summary
Expanded B2B SaaS platform from Plaintiff Funding into Medical Funding vertical
Led product strategy and design with team of 5 engineers
Launched new product line in 3 months
Maintained 98% customer retention rate
Context
Market Position
Established player in Plaintiff Funding (liens for living costs)
Core market innovation reaching saturation point
Significant overlap between Plaintiff and Medical Funding workflows
No specialized software competitors in the space
Business Challenge
The business strategy was to maximize lien volume through Mighty's platform by:
Building tools 10x better than existing generic solutions
Expanding into adjacent verticals
Maintaining high retention while growing into new vertical
Supporting complex multi-stakeholder workflows (funders, attorneys, medical providers)
Approach
1
Discovery
Conducted in-depth interviews with medical funders, brokers and attorneys. Mapped end-to-end workflows and documented processes.
2
User Testing
Created and validated prototypes with end users. Iteratively refined designs based on user feedback.
3
Development
Built industry-specific workflows on existing architecture to minimize technical risk.
4
Launch
Successfully introduced the new vertical while maintaining high customer retention.
Risk Management
Competitive Differentiation
Developed industry-specific workflows to outperform generic CRM solutions.
Technical Risk Mitigation
Leveraged existing architecture and designed a flexible data model.
Market Risk Reduction
Validated market through existing customer base overlap and attorney relationships.
Business Impact
Launch Success
Successfully launched new vertical in 3 months.
High Retention
Achieved 98% customer retention across both verticals.
Market Leadership
Established Mighty as the only specialized solution in the Medical Funding market.
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