Mindbloom: 200% Retention Growth Through Product, Design & Data
Duration: Oct 2021–Sep 2023
Role: Principal Product Manager & Design Lead
Overview
Mindbloom is the largest provider of at-home ketamine therapy for anxiety and depression, combining clinical protocols with digital tools, therapeutic content, and coaching support to help clients achieve lasting mental health improvements.
Scope & Responsibilities
As the most senior individual contributor on a lean team, I held cross-functional responsibilities spanning product management, design, and analytics. This allowed me to drive strategy, craft the experience, and measure outcomes end to end.
Product Management
  • Owned product strategy and roadmap across mobile, web, content, and service
  • Drove A/B testing and experimentation strategy
  • Launched new pricing model and clinical protocols
Design
  • Led UX and UI across mobile, web, and service
  • Conducted user research, usability testing, and iterative prototyping
  • Created and maintained design system
Analytics
  • Defined KPIs for activation, retention, and engagement
  • Built product analytics; ran cohort, funnel, and experiment analyses (Amplitude, SQL, GSheet)
  • Delivered insights that directly informed roadmap and strategy
The Challenge
Initially, Mindbloom faced significant barriers impacting client satisfaction and retention.
  • Cumbersome digital interactions: No dedicated mobile app and reliance on external platforms for content resulted in frequent disruptions and fragmented experience.
  • Ineffective dosage: Clients often struggled with suboptimal dosage, unaware they could request adjustments, leading to dissatisfaction and disengagement.
  • Poor onboarding and low activation: Unintuitive onboarding and lack of guidance led to delays between purchase and first session, reducing early engagement and client momentum.
  • Rigid repurchasing flow: Clients faced stress and therapeutic interruptions due to inflexible repurchasing options.
My Approach
I led a comprehensive redesign of Mindbloom's client experience across the mobile app, content, and service. I prioritized clarity, therapeutic effectiveness, user-centered design, and data-driven decisions. Below is an overview of my process.
1
Quarterly User Research Insights
Conduct qualitative (user interviews, usability testing) and quantitative research (feedback surveys, analytics) to deeply understand client needs and uncover UX opportunities.
2
Analyze Trends & Define Opportunities
Synthesize user data into actionable insights; identify patterns, pain points, and areas of improvement through heuristic evaluation and competitive analysis.
3
Hypotheses & Ideation
Develop hypotheses informed by intuition, data, and user insights. Facilitate collaborative cross-functional design workshops to ideate solutions.
4
Experimentation & Iterative Design
Rapidly prototype and conduct usability tests. Ran A/B testing. Iterate designs based on feedback loops.
5
Launch & Continuous Monitoring
Ship validated features. Continuously track performance metrics and user feedback loops to ensure ongoing alignment with client needs.
Impact
Grew revenue
Client retention improved by over 200%
Improved Onboarding
Reduced client onboarding time by 43%, from 21 days to 12 days
Better Support
Reduced high-priority issue resolution time from 14 days to 48 hours.
Work Samples
Mobile App
User Research Synthesis
Design System
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