Build the right product, faster.
I help startups bring ideas to life and scale with expert product strategy, UX design, and data analysis.
About Me
Hi, I’m Lunar Le. I’ve spent the past 14 years leading product, design, and analytics at 7 early and growth-stage startups; helping teams launch MVPs, scale, and build category-defining products.
I’ve built HIPAA-compliant experiences in healthcare, productized ML at scale for the U.S. government and Fortune 100 clients, and co-founded two LLM applications. Whether you’re a solo founder or a growing team, I bring hands-on support to help you move faster with clarity and confidence.
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What I Offer
I'm your all-in-one product team. My expertise spans product, design, and data. I can help across the full lifecycle of building and scaling digital products without the cost of a full-time hire (or three).
Product Strategy
I help you define what to build, for whom, and why it matters.
  • Problem discovery & opportunity analysis
  • Roadmapping & prioritization
  • MVP definition & execution
  • Go-to-market strategy
  • AI/LLM product strategy & integration
Design
I craft intuitive user experiences that keep customers coming back.
  • User research and persona development
  • UI/UX design
  • Usability testing and iteration
  • Service design for tech-enabled experiences
Data & Analytics
I implement analytics that drive smart product decisions.
  • KPI definition and analytics implementation
  • Dashboard development
  • User behavior analysis and insights
Struggling With These Challenges?
Need to build something fast, but don’t know where to start?
I run lean product discovery, define and design your MVP, and work with your engineers to ship quickly.
Uncertain product direction?
I'll help you create a clear roadmap based on user needs and market opportunities.
Low user engagement or retention?
I'll identify pain points in your user experience and implement proven solutions.
Difficulty prioritizing features?
I'll establish frameworks that align engineering resources with business impact.
Lacking actionable data?
I'll set up the right metrics and analytics to inform your product decisions.
Why Work With Me
I bring a rare mix of product, design, and data, so you don’t need to hire 3 people to build something great.
Product
  • Owned retention strategy at Mindbloom, resulting in 200% improvement.
  • Pioneered a new AI product at Hyperscience, achieving 31% of total ARR in year one.
  • Launched multiple products at Mighty with 98% customer retention.
Design
  • Led end-to-end client experiences across services and software at Mindbloom.
  • Designed ML human-in-the-loop workflows, improving automation by 200% at Hyperscience.
Data
Testimonials
"I feel proud to have built hands-down the best mobile app and holistic product in psychedelic therapy together over the past 2 years. Thank you for your trajectory-changing contributions to our shared mission to transform lives to transform the world!"
- Dylan Beynon, CEO & Founder at Mindbloom
"Lunar is an exceptional product leader I've worked with across several 0 to 1 ventures. She excels in product, design, analytics, and process design, rapidly grasping new domains. Technically proficient, Lunar bridges engineering and business needs effortlessly. Her unique skillsets makes her incredibly effective in bringing early-stage products to life. For executives seeking a versatile leader to develop products and drive impact, Lunar is an outstanding partner."
- Darlin Alberto, Co-founder at Atticus & Former Head of Engineering at Mighty
Case Studies
As Product and Design Principal on a lean team, I held cross-functional responsibilities spanning product management, design, and analytics. This allowed me to drive strategy, craft the experience, and measure outcomes end to end.
As Head of Product and Design, I led the successful expansion into a new vertical by conducting user research, designing workflows, and launching in three months while achieving 98% customer retention.
As a Co-Founder of Atticus, I conducted a market research to validate interest in a legal product for early-stage tech startups. This case study outlines my approach, findings, and recommendations.
As Fractional Head of Product, I created a prioritization system that aligned engineering resources with business impact, transforming how an early-stage AI startup approached product decisions.
You don’t need a full team. You need momentum.
Let's start with a free 30-minute Discovery Session to explore how we can drive innovation and growth for your business.